In this era of digital disruption, text-based personal assistants, voice-activated speaker systems, or chatbots have made their way into our homes and even our pockets. By driving efficiency in our day-to-day lives, these devices simplify and add convenience to most tasks and even help with decision-making to a great extent.

Everyday objects are being linked through wireless technologies and innovations in fields such as Artificial Intelligence (AI), robotics and the Internet of Things (IoT). Therefore, it comes as no surprise that AI is now being increasingly used in enhancing guest experiences, through rapidly evolving features and functionalities. With new developments constantly redefining functionality standards, technology innovations are fast becoming a necessity for hotels across multiple sizes and categories.

In addition to driving competitive advantage, AI is now fundamentally changing the way that properties and guests interact and transact with one another. By dramatically minimizing the need for human assistance when it comes to answering and resolving issues that commonly arise during a guest stay, the integration of AI in hospitality signals the arrival of a new era.

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