Like many other industries in this era, hospitality industry has been witnessing tremendous changes and disruptions over the last decade. Being an extremely competitive industry, keeping up with the latest trends is an important priority for hospitality players in order to stay ahead in the competition. This helps them constantly enhance customer experience as well.
In this era of digitalisation and automation, smart applications are becoming increasingly important in the way hoteliers manage the services they provide to customers. Technology adoption has now enabled professionals to have better control over many aspects of the guest cycle and experience. Next big thing making a considerable impact on the industry’s operations is social media. The wide-spread use of social media has led to more transparency and, overall, to an improved quality of the services provided by hospitality companies, based on customer reviews they receive via social media.
Latest technologies such as Virtual reality (VR) and Artificial Intelligence (AI) are being used now by hoteliers to combine the digital and physical worlds to create a more comprehensive experience for their guests. VR makes travel experiences more seamless while also entertaining guests, which makes it very popular. AI also has many applications within the hospitality industry, mainly in the area of enhancing customer service. For instance, AI-powered chatbots enables online customer interactions, thereby facilitating swift, intelligent responses to questions and eliminating lengthy waiting times.
Furthermore, Internet of things (IoT) has emerged as one of the biggest technology trends in the hospitality industry. By harnessing the potential of IoT, hospitality staff are now able to track down and manage valuable inventory within the hotel. Meanwhile, its Smart Hotel features allows both guests and staff regulate energy consumption and support sustainability initiatives.